HUGO BOSS is a world renowned German luxury fashion house celebrated for its sleek, modern tailoring and trendsetting style.

At the 2024 HUGO BOSS Pop-Up Event in Seongsu-dong, Pickypic created a vibrant photobooth experience tailored to the brand's bold aesthetic. Guests captured their stylish moments and walked away with instant physical prints, successfully blending Seongsu-dong’s trendy energy with the premium image of HUGO BOSS.