The Singapore Retail Festival is one of the region’s premier commercial showcases, bringing together leading global brands, e-commerce giants, and retail innovators to celebrate the future of shopping and consumer engagement.

During the first week of the festival in July 2026, Pickypic participated as the official photobooth provider, elevating the event atmosphere across the main venue. In addition to powering the festival's official photo experiences, Pickypic partnered with e-commerce platform Shopee at their dedicated brand booth. By delivering customized photobooths tailored to Shopee's dynamic brand identity, Pickypic successfully attracted massive foot traffic, boosted interactive customer engagement, and helped generate significant social media buzz throughout the event.