LANEIGE is a globally renowned Korean beauty brand under Amorepacific, celebrated for its innovative hydration technology and trendsetting skincare and makeup products that enhance skin’s natural radiance.

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During a key new product launch campaign, integrating Pickypic's photobooth with a custom personal colour analysis tool served as an exceptionally powerful marketing strategy. Through the interactive booth, customers received a personalized colour diagnosis that recommended the perfect LANEIGE product tailored specifically to their tone, while also capturing their vibrant moment in high quality physical prints. This innovative feature greatly enhanced customer satisfaction, deepened brand engagement, and boosted sales conversion, proving to be a highly successful marketing activation for the new launch.